The goals of the designer was to draw attention to the movie without giving too much information. They needed to draw people in with a general visual story, but only give an idea about what the actual film is about. In the Film "Harvey", the designer shows that in the Film is Actor James Stewart and something about a rather large rabbit, in which he is interacting. This gives an idea about what might be going on in the movie, but exactly why or how or even what is still a mystery.
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